Carbon Direct brand refresh

Brand Strategy
Visual Identity
Design Direction

2022

Carbon Direct helps companies take measurable climate action, but its brand needed to communicate both credibility and clarity. We evolved the visual identity and editorial voice to reflect scientific rigor while making the brand approachable and enterprise-ready. The refresh spanned marketing, digital, and product touchpoints — strengthening trust and differentiation in a complex category. I led creative direction and integration across teams.

Overlay of a city skyline with skyscrapers, an airplane flying above, and various colored labels indicating business risks and issues such as customer retention, investor pressure, compliance issues, reputation risks, and lawsuits.

Comparative infographic with three sections about forest solutions. The first section shows wood chips with the caption 'A well-balanced solution for immediate climate action,' featuring a green and red progress bar. The second section displays a lush forest alongside a river with the caption 'Strong non-carbon benefits, purely nature-based solution,' with a green progress bar. The third section presents industrial equipment with the caption 'Only high-durability credits for lasting climate impact,' featuring a turquoise and red progress bar, marked 'Coming Soon.' Underneath, labels read 'Improved Forest Management' and 'Direct Air Capture'.